The choice investment of major private equity holders and venture capitalists, boutique-style studios have taken the fitness industry by storm. With some of the biggest names investing in these studios, the potential is visible for all. Amongst the major trends in boutique-style studios, are the ballet and barre studios. Once considered a form of art, ballet is now a serious business, and its fusion with fitness in the form of barre has made its mark. For those looking to invest in this promising new trend, opening a ballet and barre studio would be a superb choice.
The first thing to consider is to understand what barre actually is. The attraction of ballet has long been acknowledged, and now its trendy new alliance with the fitness industry in the form of barre is turning heads. Developed originally by an injured ballerina barre combines moves from Pilates, Yoga, and dance to give a great workout. The success of barre lies in its ability to not just tone the body but also strengthen the core. The cost of a barre studio membership is much higher than a regular fitness program. However, due to its popularity and the visible results, members are willing to bear this cost happily.
While its popularity lies among the younger generation, barre is an exercise that captivates older people as well. While ballet restricts participants to a strict traditional code developed over centuries, barre breaks that barrier by letting participants exercise in grip socks and comfortable gym wear. The best part about a barre studio is that it requires very little equipment and is hence a very low-cost investment. A well-designed luxurious barre studio is hence easier on the pocket and gives a very high return on investment.
Taking into account all these factors ballet and barre studios have the potential to attract a huge number of clients and considering the added amenities which are present in a barre studio, the investor is provided with an additional source of revenue other than membership alone.
In view of the fact that ballet and barre studios are attracting major investors, this is definitely an investment worth looking into. Firstly, take into account the following considerations. The best part of a barre studio, as mentioned earlier, is that it has a very low setup cost. However, there is the cost of having a well-trained instructor, and you will also need to bear in mind that the very concept of a boutique studio means having well-planned luxury environments that can give customers the feel of getting their money's worth. All of this will add to your costs, and this means you will have to invest in an aggressive marketing campaign to attract a reasonable number of clients.
Keeping everything in view, it’d be a wise decision to opt for a franchised barre studio. This will not only save you the headache of advertising to establish your brand, but it will also provide you with a strong launching pad. After all, the many big investors pumping money into barre franchises have to have some valuable insight. So make a wise decision and check out our available ballet and barre franchises.