One of the fastest-growing and recession-proof industries in the U.S. today is fitness and exercise. With an annual growth rate of over 4.5%, this industry is an excellent way for you to build your investment portfolio. However, as the field of fitness and exercise covers a variety of disciplines, you need to see what kind of fitness studio you want to invest in. One of the disciplines seeing a resurgence and a high growth in popularity is Pilates. Pilates studios are a great way to capture the young and energetic section of the population as well as the fitness conscious middle-aged sector.
Pilates is basically an exercise regimen developed in the twentieth century, and it’s perfect for beginners and experts alike. Pilates is a low-intensity workout, which means more people can indulge in it, meaning a greater possibility of memberships. It is highly inclusive and is, in fact, the recommended exercise for patients of arthritis as it can strengthen muscles and joints and even prevent greater disability. This makes a Pilates studio an even better investment choice. As they go to celebrity exercise and one which actually helps achieve the sculpted look trending in the millennials, Pilates is experiencing a major increase in customers. It’s one of the leading trends on social media, and we will definitely see a great surge in subscriptions for a Pilates studio. Thus this is the perfect time to invest in one. Another plus is that unlike conventional gyms, a Pilates studio requires much lesser equipment. This translates into a lower cost for setup. What’s better than a low-cost investment which promises great returns? Another main plus is the fact that Pilates members tend to be more loyal followers of the program. This being mainly due to the fact that it shows great results in a shorter time, making it a rewarding experience.
The first thing to look at when acquiring a Pilates studio is whether the studio has just got mats or if it has upgraded to more professional equipment. While for starters, even mats work well and are a good base to start from, you will gradually need to upscale to more sophisticated equipment. The next step for you to consider is if you have personal experience in teaching Pilates, or will you need to find and hire worthy instructors. Many Pilates instructors are, in fact, opening up their own studios as this is a very promising business. Nonetheless, you can find well-qualified instructors for your studio without much trouble too.
Taking into consideration your target area, you can keep a choice pricing plan. This is because a studio is different from a health club in that it provides smaller and more personalized sessions. That, in turn, means that these sessions can be priced higher and can in fact be planned to suit target audiences.
So if you want a lucrative investment, take the plunge and pick the Pilates studio.